Overhyped Makeup Products ( And some brands)

Hi, you guys! graphics-kawaii-small-173862 Today’s post is on “Overhyped Products”. This is different from “Products that I regret Buying” since the majority of these products are usually what I thought were nice, versus major epic fails. These are 100% my full, honest opinion so please don’t freak out if you see your favorite brand on here.


Stila Stay All Day Eyeliner

Now don’t get me wrong, this product is nice. It has a nice pointed tip, and a deep, rich, carbon black. It’s easy to draw a straight, precise, sharp line. I simply think for $20, it’s seriously overpriced, and overrated. Stila is one of those brands that people are divided by: they either love, or hate it,  and I so happened to have great success with the majority of their products, so for the most part I like it. One thing about the eyeliner though , the tip does feather quickly, so it wouldn’t be fun shelling out an Andrew Jackson every couple of months for this. . _ .

skinfood mask2


Skinfood is actually a very popular Korean Skincare brand


I don’t know about you guys, but with their whole philosophy on ” Feeding your skin”  with food I was immediately sold by their marketing. Forgive me, if I’m wrong, but I would assume a brand that prides itself using organic foods is a natural brand. However, after doing my research, it’s not the case. Down the ingredient list, apparently the so-called “natural ingredients” parabens, phthlates, mineral oils, alcohols reign at the top, while the star ingredients sit at the bottom. If you think that ingredient order doesn’t matter, it does. The  the higher up the list the ingredient is, the higher the concentration of that particular ingredient. So in reality, you’re overpaying for liquefied synthetics and fragrance. I will give them credit because there are some products that are more natural and seem more effective, but it’s very few and far between.


Fresh is a “prestigious” skincare brand that has milked the whole au-naturel concept. “Mixing ancient beauty rituals with modern technology..” you get the jest of it. That’s the justification as to why they charge $130 for a honey mask, and nearly $58  dollars for a sugar face polish, or whatever it’s called, or 23 dollars for sugar lipbalm * as above*. I do like the lip balm, admittingly, but its nothing groundbreaking or cult-worthy. I mean, I’m paying more for lipbalm, than for eyeliner . _.


I have a hate- like relationship with NYX. Their packaging is cute, and they have some decent products like their matte-lipstick, which surprisingly, wasn’t super drying. With that being said, I don’t really like most of their products. Their jumbo eye pencils are decent, and I do like their eyeshadows, but the majority of their products are laced with cheap, toxic synthetics, and the quality doesn’t blow me away.  I think they hype stemmed from the fact that many bloggers and gurus get freebies from this particular company, so they’re blind-sighted with all the free goodies, that who really cares if the quality is poor.


I know I may get some backlash for this, but here goes. . . Naked – er I meant Urban Decay, what happened to you? You were a self-sufficient company that brought us the duo-chromes, the insanely pigmented eyeshadows the famous infamous  glittery eyeliners, the pencil eyeliners in almost every color imaginable. What happened? I don’t know about you guys, but once upon  a time Urban Decay was a different company than what it currently is today. Urban Decay was the first brand I was ever interested in , on my first visit to Sephora. The violet-fishnet lace display stood out from the other makeup companies, and I fell absolutely in love with them  ( also mainly because purple is among my favorite colors), hehe. The quality was great, and it was one of those brands that people ask where you got that eyeshadow from or that eyeliner from . It was a perk to have a smaller  discreet brand. I also remembered when the Naked Palette came out, somewhere around 2010. However, the popularity didn’t skyrocket until a couple of years later, when bloggers, and gurus seized the opportunity to capitalize on the makeup industry.

The hype of the Naked Palettes transformed UD into a completely different company- expanding their line to Naked Foundation, Naked Lip gloss, Naked Basics,  and as they raked in all the money generated form these nude palettes, they forgot who they were, and what they stood for, “Beauty with an Edge“. What had originally set UD apart from the cult brands like Benefit, and TooFaced, was the fact that UD not afraid to take a path in their own direction. Many of the it-” brands” share the similarities-  the typical nude eyeshadow palette, matte bronzer that “it” highlighter,…zzz companies such as those seemed exactly the same, only with a different name. Prior to the Nakeds’ release, Urban Decay had an identity of their own. Now don’t misunderstand, I do like them, but I don’t see myself intrigued, or lusting over their products, as before. Although I’ve been eyeing the Naked Basics Palette for quite sometime, it’s not because of the hype- just because I simply need mattes at a good value.  Nothing more, nothing less.

Sorry for the long post, but I have a question for you: What companies/brand do you think or overhyped/ overrated? Please share by commenting below!

Annie ❤


5 thoughts on “Overhyped Makeup Products ( And some brands)

      • I came to the conclusion that there is a difference between “natural” and “organic” brands. I think that for a brand to be considered organic, they are free of any chemicals, toxic substances and it includes every product. Natural is where the majority of the ingredients are natural based, with *some* chemicals, or inorganic substances. There are some brand that have an all-natural line like the Tony Moly “I’m-Real” products


      • I also forgot to add that I personally don’t stick to one brand. I do use some etude house products, as I do have great sucess with them, but I also use happy bath, tony moly, sometimes Innisfree. I just go by what my skin needs


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